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Arcade Brewery

Launching in full later this year, Chicago's newest craft brewery, Arcade, has an identity and splash page by Colorandstory. Specializing in community-curated craft brews, the visual identity uses vibrant colors in overlapping pixelated A's to reference the synthesis of ingredients used. The resulting shape created by the overlapping A's is present as well. As Arcade launches, further pieces will be displayed.
Visit www.arcadebrewery.com